Bike Hidden Japan

Discover authentic Japan in your most soul-stirring cycling holiday ever.

OUR MISSION

Empower local communities, Boost the local economy and Sustain the beauty of rural life in the Japanese countryside through life-changing cycling experiences.

We are locals.
We are committed to the sustainability of both the local economy and the natural environment in our region of Japan.
We live here, we know every corner of this place, and we have strong relationships with local partners.
This allows us to continuously offer thoughtfully designed, unique cycling tours in the region, which, in turn, help empower local communities, boost the local economy, and preserve the charm of rural life here.

TOURS

Epic Tours

Join our cycling tours that offer dynamic road trips, biking from one town to another, for 5+ days. Each tour is planned under an interesting theme. You will be biking less traveled areas and roads in various parts of Japan. You are sure to rediscover the heart of Japan in an epic ride experience. Of course, all tours are guided and under full support.

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Epic Tours

Relaxed Tours

They are guided and fully supported tours designed to enjoy biking in areas around hotels and ryokan (inns) while indulging yourself with relaxing stays at luxurious resort hotels or onsen ryokans (Japanese style hot-spring inns). Suitable for family trips and people who love to enjoy cultural experiences more. Slower riding speed with shorter (30 – 60km) daily distance.

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Relaxed Tours

Self-Guided Tours

In these easy-to-get-going tours, you will rent a bike and a GPS navigation device with preinstalled recommended routes and enjoy riding while following the navigation. There will be no guide or support. You will be free from the hassle of riding in an unknown area while constantly checking a map in one hand. You can now bike like a local while savoring the air and landscape of the area.
These tours are recommended for those who want to enjoy biking the Japanese countryside at their own pace or those who can handle bike trouble.
Solo riders are welcome.
The tour route or length can be adjusted to the season, time, or your requests and biking skills.

Details
Self-Guided Tours

One Day Tours

These are half-day to one-day guided cycling activities in Nasu that anyone can join. If it’s your first time to ride a sports bike, don’t worry. Our guide will teach you how to maneuver it. On the calendar select a date when a tour is on and sign up for it at least two days in advance.

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One Day Tours

Custom Tours

Your ideal Japan cycling tour, built from scratch. We customize theme, area, route, distance, and schedule entirely around your group's preferences and travel style.

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NEWS & REPORT

News & Report List

Trusted by Cyclists from Around the World

From the United States to Taiwan, Singapore to Europe — riders across 10+ countries choose Bicycle Tours Japan for an unforgettable journey through Japan's most scenic landscapes.

3,000+
Guests guided
30+
Countries represented
10+
Years of operation
4.9★
Average review score
Inquiry origins by country

Reviews from Our Guests

Our guests come from every corner of the world. Here's what they found.

Rating
4.9 ★★★★★ 49 Reviews
Michele McNamee
Michele McNamee
May 20, 2026
★★★★★
We did the 5 day Nasu Slow Life tour with Nagako and Hiro. We had such a great trip and loved every minute of it. The guides were great, the routes were scenic, and the food/Ryokan were amazing. It was honestly such a wonderful experience. I can't wait to go back someday.
Suzanne Hopf
Suzanne Hopf
May 8, 2026
★★★★★
I’ve only been on one, but I’m going to call it and say that this is by far the best cycling tour company in Japan. Our group of 6 old, overweight and unfit riders with unlimited determination had an incredible 6-day e-bike trip with Nagako and Kenji as guides. The riding was stunning and just challenging enough. The accommodations were a mix of amazing and comfortable. The food was consistently excellent. Staying at ryokans and hotels with onsen was the perfect end to each day. Highly recommend cycling with the Ride Experience team.
Marianne Ha
Marianne Ha
May 31, 2025
★★★★★
Did a 5 day Nasu & Nikko ride with Nagako, Hiro & Keijj, and had the best time - stays at lovely accommodation, including a beautiful ryokan set among a raging stream and mountains, luxurious meals, and scenic rides. The crew were excellent - accommodating, friendly and made sure we were always taken care of. Highlights were the farmhouse lunch, ride through the Cedar forest and visits to some epic waterfalls. Perfect ride trip!
Christopher James
Christopher James
October 16, 2024
★★★★★
Six of us booked a custom, five day,self-guided "foodie" tour with Ride Experience. We had a terrific time, despite some challenging weather at times (which of course one can do nothing about). Nagako was an excellent leader and fun person to be with. We rented Cannondale Synapse bicycles, which were excellent to ride on, with disc brakes. Highlights were a farmhouse lunch, a forest trail through a cedar grove, terrific food overall and lovely accommodations. We generally found quiet roads to ride on. I would highly recommend Ride Experience.
Tina “Wheel Women” McCarthy
Tina “Wheel Women” McCarthy
April 6, 2024
★★★★★
We spent two days cycling with Tetsuya and his team in the Nasu area of Tochigi. We explored so many hidden places completely free of throngs of tourists, rode quiet gravel paths, experienced deep dark forests, stopped at hidden shrines and whooshed down awesome downhill routes. What I loved most was that when you meet fellow cyclists who have a passion to share their love, the whole experience is elevated. Tetsuya truly understands the bike is your ticket to adventure…within 5 minutes of our first day we were riding across a narrow swing suspension bridge, water raging below us…total fun and immersion right from the word go!! The Ride Experience team are such an interesting gang to spend time with…fun, knowledgeable, passionate and highly skilled and well aware of other riders limits. Clearly a very professional team and I can’t wait to explore more with them.
Justin Wong

Justin Wong

This cycling tour gives you a great opportunity to experience smaller towns and scenery that you otherwise might not visit. The tour is very well organized, with very good quality bikes available to rent. The bike guides are great, and the support van does a great job of providing the group with a constant supply of fluids and snacks while also opportunistically stopping to get great photos of you...

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Garry Bulgarelli

Garry Bulgarelli

Great cultural experience riding on quiet rural roads. Guides were excellent, as was the van support and overall organisation. Staying in traditional Japanese Onsens and eating traditional Japanese food was a fantastic insight into the traditional culture of Japan...

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Chian Zhong

Chian Zhong

I hoped to ride under the sakura trees, and on this trip I got to do more than that. The scenery exceeded my expectations, and I visited many cultural and historical sites along the route. The tour arrangements were excellent: everything was well organized—from accommodations to bike fitting and repairs. The route was carefully chosen, traffic rules were respected, and everything you could hope for on a cycling tour was provided. I have been on many bike tours around the world, and this one is the best so far...

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Therese

Therese

I was 1 of 5 ladies from Australia all in our 60's and we absolutely loved our tour of the Kumano Kodo trail...

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As Seen In

Bicycle Tours Japan has been featured in travel media and cycling publications around the world. Our local expertise, handcrafted routes, and commitment to authentic Japanese experiences have caught the attention of journalists and travel writers who share our passion for the road less traveled.

The Times (UK)

The unsung region near Tokyo with cherry blossom and no crowds